When Misha Esipov cofounded Nova Credit, a credit infrastructure and analytics company that enables businesses to grow responsibly, in 2016, he saw this as a major flaw in the existing system. “There is a catch-22: only if you have a credit history can you get access to credit, and only when you have access to credit can you build a credit history,” he explained. “Millions of people get locked out — and it’s broken. We set out to fix that.” 

Nova Credit has seen strong validation in the market, raising over $159 million in funding and counting major financial institutions like JPMorgan Chase and PayPal among its customers. The company has attracted industry titans to its board, including Nichole Mustard, cofounder and former Chief Revenue Officer of Credit Karma, and Gene Ludwig, former U.S. Comptroller of the Currency.

The company is reimagining how financial trustworthiness should be measured — proving that your bank account data, your international credit history and your real-time cash flow tell a far more accurate story than what an algorithm from the 1980s says about you.

That commitment to building a more fair and inclusive financial system is what drove Socium Ventures to double-down on its initial investment and lead Nova Credit’s $35 million Series D funding round.

Esipov got the idea for Nova Credit while getting his MBA at Stanford University.
Image Credit: Nova Credit

A strategic move into cash flow underwriting  

Nova Credit closed its Series B in early 2020, right before the COVID-19 pandemic. Almost overnight, global migration came to a standstill.

“Our addressable market disappeared,” Esipov recalled. “COVID nearly killed our business. Borders closed for the first time in a century, and when you don’t have an addressable market, you don’t have a business.”

Facing that existential threat, Esipov and his team made a critical decision. They turned to their customers — banks and lenders who were pulling back on signed deals to handle other burning issues — and asked them a simple question: what do you need right now, and how can we help?

Those conversations revealed the industry’s most urgent challenge. Unemployment had spiked, and lenders suddenly needed real-time insight into whether borrowers still had income and could repay. Traditional credit scores couldn’t answer that question.

“Our partners told us they needed to understand ability to pay in real time,” Esipov said.  “Traditional bureau data was backward- looking — it couldn’t tell them if someone still had a job, still had cash flow. So we built the answer.” 

Esipov on stage at the 2025 Cash Flow Underwriting Summit.
Image Credit: Nova Credit

In just five years, Nova Credit has emerged as the market leader in cash flow underwriting with its product, Cash Atlas.

“I’m incredibly proud of how our team turned an existential crisis into our biggest opportunity,” Esipov said. “We took what could have been a death sentence and built something the industry desperately needed.”

Last year, Nova Credit hosted its second annual Cash Flow Underwriting Summit, bringing together over 300 industry leaders from 38 of the top 40 banks and issuers. The standing-room-only event featured speakers from leading organizations like Chase, PayPal and The Points Guy.

Today, Nova Credit powers credit decisions for Chase, PayPal, SoFi, HSBC and thousands of property managers through partners like Yardi and AppFolio. This blue-chip validation across financial services and real estate underscores Nova Credit’s evolution from a promising innovator to a proven market leader.

With unique data infrastructure, CRA-grade compliance and deep credit expertise, Nova Credit gives lenders a clearer, more complete picture of consumers who have long been overlooked. The company has already unlocked more than $100 billion in credit access across cards, loans and leases, enhancing millions of financial applications and lifting approval rates by 15 to 40% in key segments.

Nova Credit is partnering with leading financial institutions to make credit more accessible.
Image Credit: Nova Credit

Stay in the loop by following Socium Ventures and Nova Credit on LinkedIn.  

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